Why You Should Hire a Freelance Writer


An average visitor to your web page has time to read at most 28% of the copy. For instance, in a 600-word blog post, an average reader will pay attention to around 168 words.

So, how do you provide your visitors with the information that they need? Think of the seven seconds test. Can your website visitor evaluate your website content in less than seven seconds and understand what your business is all about?

If you don’t know how to pull the reader into your text and make them read more than the average, then hiring a professional freelance writer is the best solution.

What If I Write It Myself?

As a business owner, you understand your business, and you’re always placed to answer questions about what your business does. However, not everyone can write, and many don’t even understand what their readers want to hear. 

While you can do it yourself, you realize you don’t have enough time to research, create, and publish content consistently on your web page. Or maybe, you’d rather spend your time doing some other tasks than writing copies for your business.

Here are the top reasons why you should hire a freelance writer:

Value for Money and Time Saving

You only hire a copywriter to do specific projects, and once the task is complete, your obligation to them ends until the next time you need their services. You don’t have to worry about the extra benefits and expenses of hiring a full-time content writer.

This will save you a lot of money that you can channel into other things. Hiring a freelancer also saves you time to focus on other business tasks.

Search Engine Optimization

81% of shoppers conduct online research before making big purchases, which means they will be checking you out. Professional content creators understand the art of optimizing content for SEO, which is ultimately what’s going to help you get visitors in the first place. 

72% of marketers say that relevant content creation was their most effective SEO tactic. Keywords help you to identify which words and phrases you need to target to generate the right audience. But working them skillfully into natural-sounding copy can be daunting.

Google uses over 200 factors to rank your page on the results page. Top-quality content is key. If your content has spelling or grammatical errors, the google algorithm will rank your page low.

You don’t want to scare 59% of customers with poor grammar. A professional freelance writer will stay up to date with these factors and ensure that the content they deliver for your web page reinforces your SEO strategy.

You’ll Publish More Consistently

Once you have your content calendar ready, a skilled freelance writer will help you publish more often. As you focus on building your business, you don’t have to sacrifice publishing content regularly for your audience.

Quality Work and Faster Delivery

Professional freelancers have the motivation to complete your tasks on time. They understand that the faster they can finish and deliver a task, the higher the chance of getting more projects to handle.

When you work with a freelance writer, you’re also assured of quality content. A professional writer will do their best to deliver top-notch content so they can maintain the client for future projects.


Not everyone is creative enough to come up with new and interesting ideas. As a business owner, you know what you need to have written, but you just can’t put it into words.

A professional freelance writer can help you develop that idea and turn it into exactly the copy that you need.

Call to Action (CTA)

Each content has a purpose, and you should hire a freelance writer who understands the purpose of the content they are offering you. The final paragraph needs a clear call to action that will prompt the readers to act.

A well-written CTA can convert a reader to a customer.

Get Quality Content at Writers Horizon

A professional freelance writer may be just the edge that you need to stay ahead of your competition. Our writers are qualified and experienced, and they can help you connect with your customers.

Ready to hire a skilled freelance writer? Contact us now to discuss your content needs.


Write a Reply or Comment

Your email address will not be published. Required fields are marked *

  • Subscribe to our newsletter

    Get notified every time there is a new blog post