Why Blog? 6 Reasons Why Blogging Is Important for Your Brand
With the highly saturated content marketing on the web, startups may think that creating and maintaining a business blog is a challenging and time-consuming task. But what they don’t know is, blogging for business is the most cost-effective and influential marketing tool available. According to HubSpot, B2B marketers that use blogs effectively get approximately 67% more leads than those that don’t.
As a marketer, you always need to adjust to the ever-changing marketing landscape and help your brand stay on top of trends. So, many business owners would ask, “Why does my business need a blog?” Blogging is essential for any business. It doesn’t matter what type of business you run. Whether it’s online or local, you should still have a blog.
So, what does blogging do for your company? Let’s discuss:
Blogging Helps Build Traffic for Your Website
New and useful content will always drive people to your website. Whether they’re returning users or new visitors, the more they engage with your content and learn about your brand, the more likely they are to buy your products or services.
It Builds Credibility
Sharing your knowledge and skills through a blog portrays your business as a thought leader. Useful information for your readership shows that your main aim is not only about advertising your business. This shows your audience that you’re a trusted source.
In their 2016 research, Demand Gen found out that 47% of buyers view at least three pieces of content before starting the buying process. Therefore, if you have the customer’s trust, it gets easier to gain their loyalty. Having quality content will prove your authority and increase sales.
Blogging for Business Helps to Build Links
If you have credible and insightful content on your site, other businesses in your field will always want to link to this content in their work. According to blogging statistics, companies that blog receive approximately 97% more links to their websites.
Always conduct regular link audits when you start building up links for your site to ensure any pages you link to and those that link back to you are authoritative. Quality links will improve your ranking, while low-level links will have a negative effect.
It Boosts Search Engine Optimization
Major search engines love new and relevant content, and blogging is one of the most affordable and easiest ways for companies to achieve this. When you create quality blog posts constantly, Google finds new content to index. The search engines then recognize your site as a source of valuable content for people to access. This helps your site to rank high on SERPs.
Blogging for business is also a good chance for you to use the most relevant keywords that your target customers will use to search for the kind of services or products that your business offers.
It Increases Sales
Blogging helps you to target specific clients and answer most of their questions through your content. A blog will allow you to reach out to your prospective customers and convert them into loyal consumers. As you keep attracting more relevant buyers, you increase the possibility of new visitors returning to your website, which eventually leads to an increase in sales.
It Builds Relationships with Existing and New Customers
Blogging for business is an incredible way to communicate directly to your audience. It gives you a chance to connect with your current and potential customers differently and more conversationally. You can interact with your customers, answer their questions, and receive feedback on the comment section.
As you share more content, you’re contributing to your industry’s community. This builds trust with your customers making it easier to connect with them and other businesses.
Start Blogging Effectively for Business
Blogging for business is beneficial, regardless of the size of your company or where your customers are in the buying process. Creating and maintaining a blog that adds value your customers and business takes time, but the long-term benefits are worth the investment.
If you lack resources, skills, or time to write blog content, you can outsource the services to a content creation company like Writers Horizon who can craft quality, unique, and engaging content for your website.
This post is by Lilian Muliti, founder at Writers Horizon, a digital marketing consultant and content writer for B2B and B2C companies. Learn more about her, her experience, and how her expertise can help you reach your content creation goals by visiting her LinkedIn profile