What to Look for In a Professional Content Writer

In a world where SEO, content and inbound marketing play a significant role in generating traffic, leads, and sales, digital content writers are essential for growth. Every business needs quality, unique, and useful content that helps it stand out amid the clutter and noise.

However, many businesses have a hard time finding writers who know how to create content that moves prospects closer to a sale. One of the main reasons why organizations struggle is that they don’t know what qualities will make for a productive hire.

So, here is a list of the things you should look for when hiring a professional content writer to create marketing that will become a powerful differentiator for your company.

A Professional Content Writer Has a Strong, Confident Writing Voice

A professional content writer should create copy that is purposeful, insightful, intelligent, and engaging. The attitude should convey confidence, strength, and personal integrity.

Find content writers who can project a unique voice that can be adapted to the company’s voice as needed.

A Professional Writer Has Experience in Your Sector

Having a content writer who understands your industry is important, especially for B2B that produces technical and specific content for specialized audiences. The more experience a content creator has in your sector, the easier it will be to identify the best angle for the piece.

Find a content writer who can make the article relevant and relatable for readers by adjusting to their knowledge level.

A Professional Writer Has a Solid Understanding of SEO

A writer’s job is to convert raw data into appropriate and understandable content. Great content writers keep up with SEO trends. In the current competitive market, even the best-written content won’t be helpful if it doesn’t reach the target audience.

Choose a writer who knows how to craft SEO-friendly titles and descriptions, use keywords effectively and keep up with Google’s latest algorithm changes.

A Professional Writer Is Creative

Strong content writers are creative and can use original metaphors and analogies. The originality of the content is vital in determining the success or failure of your content marketing strategy.

Lazy writers can plagiarize a piece without presenting the information from research uniquely and creatively. Find a skilled content writer who can create unique information from a source and make it their own so that there is no duplication.

A Professional Writer Has Strong Research Skills

Good research is crucial for great content writing. It adds value and credibility to your piece. Every writer needs an idea to craft content, and to get that idea, they need to conduct good research.

For any content to be relevant, all the right sources, references, and opinions need to be included in the right way. A professional writer should be able to compare sources, analyze and interpret data, and ask the right questions to source for the right material.

A Professional Writer Has the Ability to Meet Deadlines

A writer who delivers quality content promptly shows that they’re not only professional but also reliable. It also means that they have good time management skills, which help you to determine how many pieces of content they can create and deliver on time.

Professional writers don’t set unrealistic turnaround times. They set deadlines in which they can complete the work, and if they can’t meet the deadline, they’re proactive in letting you know well in advance and finding a contingency plan.

Looking to Hire Professional Content Writers? Contact Writers Horizon Today

At Writers Horizon, we offer professional content creation and marketing services for businesses and agencies. Instead of going through ups and downs when you’re trying to find a professional content writer for your business, we have made it easy for you. 

Sign Up or contact us today to learn how we can help.


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