You can attain SEO success in 2022 by implementing both on-page and off-page optimization strategies. SEO helps your site rank higher in search engine results, creating more business for your brand as a result.

Search engine optimization (SEO) is a series of actions and processes that you can employ to rank your website higher in search results when a user searches for products or services related to your business. 

The world of SEO changes as fast as the internet evolves. It is, therefore, natural to feel like you’re always chasing a shadow. That is why content creation companies hire SEO strategists to keep abreast of the changes and create effective strategies that ensure SEO success for each client.

At Writers Horizon, we are no different. We understand the importance of SEO for any business, and we can help you rank higher in search engine results pages (SERPS).

Why Is SEO Important?

Broadly, the main aim of SEO is to give your business more eyeballs by helping you rank higher in SERPs. That is important because there are only ten spots on the Google results first page.

Naturally, any content that appears on the first page after a user searches something will receive more traffic than any other content listed in the subsequent pages. Visibility consequently attracts more customers to your business. 

While you can attract clientele via paid advertisements, SEO remains the best and cheapest way to attract potential customers because it’s free and compounds over time.

10 Ways to Get SEO Success

Search Engine Optimization can sound intimidating, especially at the beginning. On a higher level, SEO can be classified into two main categories; on-page SEO and off-page SEO. 

On-Page SEO

On-page SEO involves optimizing individual web pages for specific keywords to help search engines understand your content to rank it higher for the relevant queries. It involves practices such as aligning title tags, headers, and keywords, among others.

Off-Page SEO

On the other hand, off-page SEO relates to all the practices employed outside the actual webpage to help it rank higher. Some examples include increasing your site speeds and improving accessibility.

SEO success comes from combining both on-page SEO and off-page SEO practices. Below are ten things you can start doing today to rank higher in SERPs:

1. Publish quality content

All search engines aim to display the most helpful content to users. By publishing quality and accurate content, you not only earn unique site visitors but they can also convert into lifelong brand-loyal followers. Always do your research to ensure that your information is accurate. Also, ensure that your posts are comprehensive as opposed to just brushing over a topic.

2. Make your website accessible

An accessible site improves your users’ browsing experience, including users who use assistive technology. Some things that you can do to improve your website’s accessibility include:

• Organize the structure of your page using headings and subheadings
• Include descriptive alt text to help screen readers to describe images accurately to people who are blind
• Choose your colors carefully to ensure legibility and cater to people with common forms of color deficiency

3. Improve your site speeds

Sites with fast loading speeds make it easier for users to browse your content. It’s also easier for search engines to crawl through your web pages.

4. Understand keywords

Most people understand that keywords are important when publishing any content. However, many optimize their keywords based on what internet users type as opposed to what they are actually searching for. The latter is known as search intent.

For example, a user might be looking to buy the latest iPhone, but instead of typing that exact statement, they might type the word iPhone alone. The search intent here is to purchase, and therefore, the best SEO page type would be an e-commerce page where that user can buy an iPhone as opposed to an article comparing the latest android phone against the latest iPhone release.

5. Keep your content fresh

In addition to posting regularly, you need to refresh your content periodically to ensure that it stays evergreen. This could involve refreshing statistics, broken links, and updating content for accuracy.

6. Optimize your HTML tags

Do not worry. This does not involve any programming knowledge. In fact, in many cases, it’s usually as easy as copying and pasting. Some of the HTML elements that you might need to pay attention to include:

• Title tags
• Meta description
• Schema
• Subheadings 
• Alt text

7. Optimize your website for mobile users

The majority of internet users access the internet on mobile devices. For that reason, Google indexes for mobile devices first. This means that you should pay special attention to your site’s mobile optimization for SEO success with Google.

8. Make your site secure

The small lock icon displayed to the left of the URL in a browser indicates that the website is secure. It tells the search engine and the user that they can trust your site. You can easily purchase an SSL certificate to secure your site.

9. Optimize your content for your target audience

You should start analyzing the location and demographic of your target audience and optimizing your website in that direction. For example, search results appear according to the user’s country. For that reason, you might want to ensure that measurements such as currency, time, and distance are expressed relevant to the country you are targeting. For more fine-grained targeting, you can add city names to keywords to establish local authority.

10. Get backlinks 

Backlinks are when another site refers back to your website. They are one of the most important factors for SEO success with Google. High-quality backlinks to your site increase your chances of ranking higher. 

Different people employ different strategies to get backlinks. The backbone of most of them involves building a form of relationship with other sites in your domain, especially those with a higher authority.

Writers Horizon Can Help You Drive More Traffic to Your Site

At Writers Horizon, we believe that SEO is not a one-time setup. SEO success comes from long-term strategies that need constant refreshing to keep up with the dynamic nature of the internet.

Our SEO experts will stay on top of the fast-changing SEO strategies and help you get high rankings in SERPs. Contact us today to get started.

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