Everything You Need to Know Before Hiring a Ghostwriter
Learning how to hire a ghostwriter for your project can be a daunting process. Writing is not always a natural skill for most business people. Like public speaking, you can invest time and energy to better your skills, but that steals time and energy away from other significant tasks. Your prospective customers expect you to publish content regularly.
So, how do you fill your sales pipeline while focusing on other revenue-generating activities? The answer is, outsource content development to a ghostwriter.
Who Is a Ghostwriter?
A ghostwriter is a professional writer paid to create and write content they won’t be credited for since the content is published under the name of who hired them. They do the work, and you get to put your name on it. Ghostwriting applies to many writing projects, including blog posts, articles, website content, eBooks, whitepapers, and even books.
Ghostwriting is a common practice when influencers or chief marketing officers want to create content but do not have enough time or lack the skills to come up with a good copy. Ghostwriters work closely with the intended author to write something that represents and captures the author’s voice.
What Are the Benefits of Hiring an Experienced Ghostwriter?
You may be reluctant to hire an outsider and sometimes a stranger to offer content that represents you and your brand. However, the good news is that hiring a ghostwriter can bring more advantages to your business than you can imagine. They include:
Ghostwriters Are a Huge Time Saver
Hiring a ghostwriter saves you time, especially if you’re in a big company where you have multiple tasks to handle. By contracting a ghostwriter, you can replace the time you spend creating topics, researching, and writing content with other valuable work in the business.
Time is precious; ghostwriters help leaders and marketing managers to have more time to concentrate on other pressing tasks. While hiring a ghostwriter will cost you some money, the ROI will include top-quality work and better use of everyone’s time.
Ghostwriters Understand Content Marketing
Most Professional content writers and ghostwriters have many years of writing experience, and they understand what effective content marketing entails and how it should be done. Whether you want your content to rank higher on google, educate your audience quickly and easily, or engage your audience on social media, ghostwriters can help you do that.
Ghostwriters Offer Professionalism
As a business owner or a manager, you may be an expert in your field but lack the same experience with professional writing. Various types of content require different writing styles and you may not be a guru to master which style communicates better to your audience. Ghostwriters are professionals in their field, and they know the ins and outs of creating top-notch content that meets your needs.
Ghostwriters Offer a Quick Turn-Around Time
The focus of a ghostwriter’s time is to create and write content for the client. A ghostwriter can quickly produce the content you need since that’s their main job, and they don’t have to worry about managing a business or handling customers as you do. So, writing a 600-blog post or an in-depth whitepaper should be an easy job for them to do.
Tips to Keep in Mind When Hiring a Ghostwriter
Decide on What You Want
If you’re searching for a ghostwriter of your dreams, you should first think about what you want and how to achieve it. Ask yourself the following questions and answer them genuinely:
- What are your goals?
- Where do you want your business to go?
- How will a ghostwriter help you?
- What is your outsourcing budget?
You don’t want to rush and go in blind. Be patient as this process might take time. Communicate all this to your prospective ghostwriters for them to get prepared as well.
Find a Professional
Ask yourself the following questions:
- Do your prospective ghostwriters have a good website?
- Do they have experience in your subject?
- Do they offer a contract?
- Are they well-read and eloquent?
Knowing what you want in a ghostwriter well in advance helps you to find the best ghostwriter to work with.
Analyze Their Style and Voice
The ghostwriter’s style and voice should match with yours. If the samples provided do not align with your style, ask the ghostwriter for written samples that show the style you need.
The Ghostwriter Must Meet Deadlines and Requirements
Since ghostwriters work on multiple projects from different clients, it’s important to discuss and agree upon all requirements before the writing process begins. For instance, what are your deadline requirements for edits and revisions? Ensure the ghostwriter understands your deadlines and requirements to allow them to offer seamless experience.
Find a Ghostwriter Within Your Budget
After following the above tips, now you need to pick a ghostwriter that’s within your budget. Find out how they charge. You need to know if they charge by the hour, by the page, or by the word. Also, find out what’s included with their fee. Some ghostwriters include things such as edits, research, and formatting fees. You need to know upfront, so you understand what you’ll be paying for.
But, don’t be fooled by lower rates. You need a professional ghostwriter and not just a newbie. Make sure they meet all your requirements before commencing the writing project.
Find Professional Ghostwriters Today!
You can find professional ghostwriters through content marketing firms – like Writers Horizon. Our in-house copywriters and ghostwriters offer consistent and quality content to make sure it meets our clients’ needs.
Contact us today to learn more about our ghostwriting services.