What Are the Qualities of a Good Technical Writer?

With the rise of software companies over the years, the demand for experienced technical writers has sharply increased. Every type of writing has a purpose. Some forms of writing are meant to tell a story, others to express opinions, and others to teach and inform the audience. While technical writing can be difficult and time-consuming, if done well, technical writing is a Read More

Everything You Need to Know Before Hiring a Ghostwriter

Learning how to hire a ghostwriter for your project can be a daunting process. Writing is not always a natural skill for most business people. Like public speaking, you can invest time and energy to better your skills, but that steals time and energy away from other significant tasks. Your prospective customers expect you to publish content regularly. So, how Read More

5 Effective Content Marketing Tips for Small Businesses

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Launching a marketing campaign that works is the goal of every small business owner who wants to grow and establish a robust customer base. Without an effective marketing strategy, reaching potential customers and creating a long-term business becomes a challenge. However, small businesses may find it hard to make their marketing efforts succeed due to an inadequate marketing budget and Read More

What to Look for In a Professional Content Writer

In a world where SEO, content and inbound marketing play a significant role in generating traffic, leads, and sales, digital content writers are essential for growth. Every business needs quality, unique, and useful content that helps it stand out amid the clutter and noise. However, many businesses have a hard time finding writers who know how to create content that moves Read More

How to Come Up with Content Ideas That Work

Quality content attracts readers to your page and, when it is generated regularly, ensures that there is traffic on your web pages. However, getting fresh ideas to create content periodically does not happen automatically. You must be well prepared for you to be ahead of your competitors. Read on to find out several ways you can use to develop content Read More

Why You Should Hire a Freelance Writer

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An average visitor to your web page has time to read at most 28% of the copy. For instance, in a 600-word blog post, an average reader will pay attention to around 168 words. So, how do you provide your visitors with the information that they need? Think of the seven seconds test. Can your website visitor evaluate your website content in Read More

How to Beat Your Competition with Content Marketing

Today, the landscape of content marketing has become more competitive, and every brand needs an edge over its competitors to survive. Small businesses need an edge to thrive in the current competitive market, while large established brands need it to maintain the competitive advantage and continue to win new businesses.  Having excellent products and exceptional customer services are just not Read More