10 Benefits of Content Marketing and How It Can Transform Your Business

Content marketing is inevitable in today’s digital marketing world. If you haven’t considered it yet, it may be because you’re hesitant to invest in something that you think might not have long-term benefits. Maybe you don’t understand how the strategy works, or you believe in traditional marketing strategies. But what you don’t know is that consistent and high-quality content marketing Read More

7 Questions to Ask When Hiring a Content Marketing Agency

With so many content marketing agencies in the market, selecting the best is often a tough choice to make. First, you want to be sure that the price you pay for your project will deliver ROI. Remember, this decision will be a major part of your company’s entire marketing process, so you need to be keen throughout the hiring process. Read More

Top Five Time-Saving Hacks for Content Creation

Creating quality and credible content is time-consuming and takes lots of brainpower. There are many steps involved, including planning, research, writing, editing, revisions, and the list goes on. However, as a busy business owner who has a ton of responsibilities, content creation might seem like a costly and daunting process. The good news is, there’s a way to optimize the Read More

Hiring Freelance Writers: Five Common Mistakes Companies Should Avoid

If you’re serious about content marketing, you’ve likely considered hiring freelance writers to help you accelerate your marketing success. According to a 2020 survey, marketing is the most popular profession for freelancers, with a whopping 32.1% of the overall figure. If your company has only worked with in-house content creators before, you might worry that a freelance writer may not deliver high-quality content. Read More

What Are the Qualities of a Good Technical Writer?

With the rise of software companies over the years, the demand for experienced technical writers has sharply increased. Every type of writing has a purpose. Some forms of writing are meant to tell a story, others to express opinions, and others to teach and inform the audience. While technical writing can be difficult and time-consuming, if done well, technical writing is a Read More

Everything You Need to Know Before Hiring a Ghostwriter

Learning how to hire a ghostwriter for your project can be a daunting process. Writing is not always a natural skill for most business people. Like public speaking, you can invest time and energy to better your skills, but that steals time and energy away from other significant tasks. Your prospective customers expect you to publish content regularly. So, how Read More

5 Effective Content Marketing Tips for Small Businesses

effective marketing tips for small businesses

Launching a marketing campaign that works is the goal of every small business owner who wants to grow and establish a robust customer base. Without an effective marketing strategy, reaching potential customers and creating a long-term business becomes a challenge. However, small businesses may find it hard to make their marketing efforts succeed due to an inadequate marketing budget and Read More

What to Look for In a Professional Content Writer

In a world where SEO, content and inbound marketing play a significant role in generating traffic, leads, and sales, digital content writers are essential for growth. Every business needs quality, unique, and useful content that helps it stand out amid the clutter and noise. However, many businesses have a hard time finding writers who know how to create content that moves Read More

How to Come Up with Content Ideas That Work

Quality content attracts readers to your page and, when it is generated regularly, ensures that there is traffic on your web pages. However, getting fresh ideas to create content periodically does not happen automatically. You must be well prepared for you to be ahead of your competitors. Read on to find out several ways you can use to develop content Read More

Why You Should Hire a Freelance Writer


An average visitor to your web page has time to read at most 28% of the copy. For instance, in a 600-word blog post, an average reader will pay attention to around 168 words. So, how do you provide your visitors with the information that they need? Think of the seven seconds test. Can your website visitor evaluate your website content in Read More