Setting up a blog is a smart move. After all, blogging is among the top content marketing strategies. But, if no one ever visits your blog, how will you increase traffic or generate sales?

Every business owner who has a blog understands that it takes some work and time to get any results. It’s easy to give up on blogging due to frustration, but once your blog gets known, you’ll understand that it can have an incredible effect on your business.

If you want to get consistent and quality search traffic, this post will help you learn how to increase your blog traffic. Let’s get started:

What Are the Types of Blog Traffic?

The two types of blog traffic include:

• Organic traffic
• Paid traffic

Organic traffic refers to the number of visitors that naturally land on your website as a result of unpaid search results. Organic traffic can also include referral traffic or direct traffic when someone searches your URL directly on their browser.

Paid traffic is the kind of traffic you get through advertisements. Some types of advertising include Facebook, Google AdWords, Twitter ads, banner ads, and more.

You can always pay for traffic whenever you need it. However, organic traffic is vital for long-term content marketing, so you should take it seriously.

What Makes You Rank #1 in Google?

The only way to appear on page #1 of Google is to create top-quality and relevant content. While paid traffic is the most certain and faster way to get traffic, organic traffic can give you better and long-term benefits if you provide content that your prospects are searching for. Outshine your competitors with the best content with the most relevant keywords.

Now, let’s look at the top 7 effective strategies to increase your blog traffic:

Find the Right Writer

The best way to create content that gets noticed is to have it written by a knowledgeable and an experienced person who’s passionate about their work.  Posts that are written with passion are more likely to interest people.

You may not be an excellent writer or you may not have enough time to dedicate to blogging. If any of these describe you, consider hiring a writer who has the time and expertise to write top-notch posts.

Conduct Keyword Research to Plan Your Content Strategy

Keyword research is your friend when it comes to writing blog posts with keywords that everyone is searching for. It helps you discover specific phrases that your target audience search for in search engines.

You can use several keyword research tools such as Semrush or Ahrefs to learn the number of searches for specific keywords and find out how hard it would be to rank for such phrases. The secret is to identify keywords with less competition that you can use in your blog to attract more visitors.

Keyword research will help you to enjoy the following benefits:

• Discover phrases that your target audience is looking for
• Discover relevant and unique content ideas
• Learn from your rivals and outrank them with exceptional content
• Create several pillar pages to drive high and long-term traffic to your blog

Make Your Content Readable

Users love content that provide them with all the information they need. However, humans have a short concentration span and a difficult to understand post can put off your readers, forcing them to leave your site without finding any value in your content.

To avoid this challenge, make your content readable by using a friendly tone. Here are some of the ways to help you create readable content:

• Use brief sentences and paragraphs to create a lot of white space around the text, which makes it easy to read.
• Use a lot of visuals such as images and videos to make your content more appealing.
• Check the readability score of your content using online readability checkers such as Yoast SEO.
• Use a grammar checker such as Grammarly to help you check your grammar and write better.
• Use readable fonts and line spacing to improve typology.

Keep Your Content Evergreen by Updating Existing Content

As much as fresh content is vital for driving traffic to your blog, it’s important to prioritize quality over quantity. Instead of blogging daily or weekly just for the sake of maintaining a routine, we advise you to update your existing content and make it as strong as possible.

You can achieve this by always revising older posts and updating them with the most relevant information available. This will not only improve your online visibility, but it’ll also help you to create long-form content that performs better in search results.

Updating existing content doesn’t mean you stop publishing new content. It helps to make sure existing content is always improved upon.

Apply the SEO Basics to Optimize Your Website

There are a lot of SEO tools and plugins available that you can use to optimize your website. You can use the All in One SEO free plugin for all WordPress websites. It is the most comprehensive SEO and website optimization tool that includes all the SEO features that you’ll need for your website.

Build Backlinks to Your Post

Having a lot of backlinks from other sites is among the top factors to ensuring a blog post ranks high in search. Building backlinks involves requesting other bloggers to include a link to your content on their posts. While this is a time-consuming task that requires a lot of patience and persistence, if you take the best approach it can drive high traffic to your blog.

Always reach out to bloggers that have a good reputation when building backlinks and ensure that the links you’re building relate to your content.

Encourage Social Sharing

In every post, encourage your readers to share your content on LinkedIn, Facebook, Twitter, and other social platforms. This will not only increase traffic to your blog but it’ll also send signals to search engines that your content is popular and of high quality.

Learn More About How to Increase Traffic to Your Blog

These are some of our effective tips on how to increase blog traffic. We hope you’ll use them to improve your content marketing. If you have any questions on how to increase blog traffic, leave them in the comment section below, and we’ll be happy to respond to all of them.

Need help with creating quality content for your blog? Contact Writers Horizon Today!

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