10 Benefits of Content Marketing and How It Can Transform Your Business
Content marketing is inevitable in today’s digital marketing world. If you haven’t considered it yet, it may be because you’re hesitant to invest in something that you think might not have long-term benefits.
Maybe you don’t understand how the strategy works, or you believe in traditional marketing strategies. But what you don’t know is that consistent and high-quality content marketing is one of the most effective and convenient marketing strategies today.
Why Is Content Marketing Important?
Over the years, content marketing has proven to deliver better results. According to drift, content marketing delivers 3X as many leads as other marketing channels.
As one of the most effective methods of building trust with the audience, developing your brand visibility, increasing conversions, and generating leads, content marketing is a crucial growth technique for most businesses.
According to the State of Inbound report, 53% of marketers consider content creation a top priority for their businesses’ marketing. On average, 29% of B2B marketing budgets account for content marketing.
In short, consistent, engaging, and top-notch content establishes your credibility and strengthens your reputation more than any other marketing technique. The content you create for your marketing strategy can be used in many aspects of your Internet marketing.
So, why is content marketing so beneficial to your business? Here are the top 10 content marketing benefits you should know:
1. You Establish Yourself as an Expert
People look for experts when they need answers. If you know that you’re an expert in your industry, content marketing is an opportunity for you to prove that to your audience.
Credible content helps customers to have confidence in what you’re doing. If you create content that gives people useful bits of information, they’ll see your business as an authority.
While not all people who read your content convert to customers, you can establish yourself as an expert so, if they ever need your products or services, you’ll be the company they trust.
2. Your Audience Will Stick Around Longer
Having more quality content on your site helps your potential customers to stick around and learn about your brand, which leads to increased conversions. Unique content can create amazing experiences for your audience and force them to come back for more.
3. You Improve Your Visibility in Search Engines
There’s more to content marketing than establishing expertise. Creating content with search engine optimization (SEO) in mind can help more people find your business when they’re searching online.
Google indexes every post you add to your website as a new page. If you use long-tail keywords and specific topics your customers are searching for, you’ll possibly appear for those searches.
Using keywords naturally throughout your content helps search engines to understand what your content is all about. This leads to better positioning in search results relevant to your topics.
4. Your Will Gain Trust from Your Audience
Providing consistent relevant content helps your business to build a strong relationship with your audience. When you offer free advice and information without taking anything in return, your audience is more likely to trust you. When you connect deeply with their questions, pain points, and objections through your content, you prove that you’re someone they can turn to when they need help.
Helpful, informative, and enlightening content improves your brand reputation. The more you produce better content, the more likely your customers are going to positively associate with your brand.
5. You Increase Brand Awareness
If potential customers don’t know your brand exists, they’ll not buy from you. While any type of marketing can build brand awareness, content marketing does it better.
If your content focuses on your customers’ interests, they will start to build an impression of your brand, and the more they rely on your information, the more they’ll buy from you.
6. Quality Content Can Generate More and Better Leads
When you provide your visitors with helpful and free information, you open doors for leads to come to you. You can add a direct call-to-action anywhere in your content that a delighted visitor can click on it and move onto your landing page.
If you publish a guide on how to do effective blogging on your website, and you offer top-notch content creation services, give people an option to contact you within the content.
7. Original Content Increases Conversion Potential
The primary goals of content are to inform and engage your readers. The content you post gives your audience information that helps them to make educated decisions.
Make sure every content you create includes a call-to-action to prompt readers to act. However, be careful not to turn your content into an advertisement.
8. Helpful Content Helps You to Get Referrals
A referral is a great way to get new customers who haven’t heard of your brand before. Once you establish trust and brand identity, people relate to your business, and they start to share what they know about it with other people. If a customer likes your content, they’ll share it on social media, which may direct some of their followers to your site.
Also, if you commit to guest publishing, you can link back to your site. Contribute to relevant and authoritative external publications and sites with high traffic. An insightful guest post can direct thousands of new visitors to your website.
9. You Can Create a Social Media Following
Content marketing and social media marketing work perfectly well together. When you start sharing content from your website to your social media channels, people see you create content regularly and visit your social pages that lead them to your site.
To increase your social media presence, consistently create content for your site and share it frequently on all your social media pages.
10. You’ll Save More on Your Marketing Costs
Content marketing is one of the most cost-effective marketing strategies available. It is safe and available for anyone in any industry.
While you may not yield any results at the beginning, the earlier you invest in it, the earlier you’ll start to see positive results. Upfront costs for content marketing can be high but in the long-term, when compared to other marketing strategies, content marketing tops the list.
Whether you’re in it to build traffic, get leads, or improve conversions, there’s no reason content marketing shouldn’t be part of your marketing strategy.
What Are the Qualities of a High-Quality Content Marketing Strategy?
If your content isn’t great, you’re losing an opportunity to help your business. Your content should be different from that of your competitors. A realistic content marketing strategy ensures your content is:
- Compelling: Your content should be able to capture your readers’ attention.
- Readable: Your content should be easy to read. Factors such as the use of jargon, terminology, spelling, grammar, and sentence structure shape the readability of your content. Poorly-written content isn’t helpful to readers, and it won’t help you get more customers either.
- Relevant: Provide your visitors with exactly what they need to see. Make sure you provide relevant information based on your page’s title.
- Engaging: Your content should create the emotional connection with your audience necessary to build relationships. Use a conversational tone that makes your readers feel like they’re talking right to you.
- Educational: Your content should educate your audience. When people want information, they want to find what they want as quickly as possible. So, make it easier for them by providing the information on your site.
Get Content Marketing Services at Writers Horizon
At Writers Horizon, we know the best ways to turn visitors on your site into paying customers. Our content creators have broad expertise in writing and editing. Contact us today to lay out a content marketing strategy that’ll help your business grow!